Google Maps image of the Southwest U.S.-Mexican border, with the Mexican state of Sonora highlighted.
Via Google Maps
The Tucson Hispanic Chamber of Commerce has signed a memorandum of understanding with a Mexican radio company to reach a wider audience through listeners in the neighboring country.
Grupo Larsa has radio stations in Sonora, Baja California and Sinaloa. The deal gives local businesses in Southern Arizona a new avenue for outreach.
“As we do messaging about the importance of cross-border trade – building relationships between Arizona and Sonora – businesses will be able to do that through their radio platforms,” said Lea Marquez-Peterson, president of the Tucson Hispanic Chamber of Commerce.
The governors of Arizona and Sonora have called the two states a “mega-region” for trade and commerce.
By submitting your comments, you hereby give AZPM the right to post your comments and potentially use them in any other form of media operated by this institution.