Douglas, Arizona, hopes its buildings, history and culture will bring some welcome visitors to the border city.
The community of about 17,000 residents recently resurrected tours in the area to educate locals about the city and try to attract new blood to the region.
Douglas, which is about 120 miles southeast of Tucson, has struggled to attract new industries since a copper smelter went out of business in the 1980s.
According to demographic data, about one-third of the residents in Douglas live below the poverty level and livable wages are highly coveted.
Many young people leave once they graduate from high school, and the downtown area has various empty buildings.
But there are efforts to attract new tenants and residents.
Ginny Jordan was born in Douglas and worked in Tucson for many years, but she returned to her birthplace about 20 years ago.
She's a history buff and volunteer tour guide, and conducts the tours the second and fourth Saturdays of the month.
"I am addicted to Douglas," she says.
Her stops include the historic Gadsden Hotel, the new Car Art World museum, a drug tunnel that is attributed to Joaquín "El Chapo" Guzmán and one city block in the city where each corner houses a church from a different denomination.
Jordan says despite complaints from some people who don't like the area, she is a big fan of her border city. She and like-minded residents are encouraging more neighbors to become active and work on behalf of the community.
"We've got the best people. It's a great place to raise your kids. It's a great place to grow old. It's a good place," Jordan adds.