/ Modified may 6, 2024 3:14 p.m.

After Barstool Sports sponsorship fizzles, Snoop Dogg brand is attached to Arizona Bowl, fo shizzle

It will be the first partnership between an alcohol brand and a college bowl game.

Snoop Arizona Bowl Helmet A helmet for the new Snoop Dogg Arizona Bowl brought to you by Gin and Juice by Dre and Snoop.
Nate Huffman, AZPM

Snoop Dogg is putting his name on the Arizona Bowl the rapper and media personality announced Monday.

The “Snoop Dogg Arizona Bowl Presented by Gin & Juice By Dre and Snoop” is scheduled for Dec. 28 at Arizona Stadium and will match teams from the Mountain West Conference and Mid-American Conference.

Gin & Juice, named after Snoop's 1994 hit, is the first product from Snoop Dogg and Dr. Dre’s new premium spirits company.

Kim Adair, the bowl's executive director, said she has never been so excited to make an announcement.

"The Snoop Dogg Arizona Bowl presented by Gin and Juice by Dre and Snoop to be played on December 28th, 2024 in this stadium is the perfect way to kick off our 10th anniversary year," Adair said at a Monday news conference.

Barstool, the digital media company, previously sponsored the bowl.

The bowl marks the first time an alcohol brand has sponsored a college bowl game.

“College football fans are exhausted by the constant talk around NIL, conference realignment, coach movement, transfer portal, and super conferences,” Snoop Dog said in a video on social media. “So it's time we get back to the roots of college football, what it was focused on — the colleges, the players, the competition, the community, fan experience and the pageantry. Being a fan, coach, supporter of all levels of the game, I've sent many players through my (Snoop Youth Football League) to colleges and the NFL, so it’s only fitting that I step up and help get this thing right.”

Christopher Conover and Andrew Brown contributed to this story.

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