/ Modified jul 10, 2017 11:10 a.m.

Hispanic Chamber Looks for Wider Audience Via Mexican Radio

A new agreement allows business to get their message deep into Mexico

Southwest Sonora border megaregion spot Google Maps image of the Southwest U.S.-Mexican border, with the Mexican state of Sonora highlighted. (PHOTO: Via Google Maps)

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The Tucson Hispanic Chamber of Commerce has signed a memorandum of understanding with a Mexican radio company to reach a wider audience through listeners in the neighboring country.

Grupo Larsa has radio stations in Sonora, Baja California and Sinaloa. The deal gives local businesses in Southern Arizona a new avenue for outreach.

“As we do messaging about the importance of cross-border trade – building relationships between Arizona and Sonora – businesses will be able to do that through their radio platforms,” said Lea Marquez-Peterson, president of the Tucson Hispanic Chamber of Commerce.

The governors of Arizona and Sonora have called the two states a “mega-region” for trade and commerce.

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