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 December 4, 2020

Pop-up market CULTIVATE Tucson adapts to pandemic for holiday shoppers

Nationwide, holiday spending is expected to exceed last year's totals.
by Kassandra Lau

The holiday shopping season serves as a mainstay of the retail industry that has had to adapt to the pandemic over the year. We saw those adjustments in effect at CULTIVATE Tucson, a pop-up marketplace that has traditionally brought dozens of local vendors and hundreds of potential buyers together for a one-day event. Changes this year include a scaled-down setup at the MSA Annex and stretching the event from a single day to six weeks. You can learn more about this year’s CULTIVATE here.

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